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2008 Good News: Trends Maven Celeste Highlights "Heal Yourself Health Care" PDF Print E-mail
Written by John Weeks   

2008 Good News: Trends Maven Celeste Highlights "Heal Yourself Health Care"

Summary: Gerald Celente, a trends maven familiar to Oprah listeners, major corporations and numerous national media, is bullish on natural health care. Among his top trends for 2008 of any kind - touching on finances and politics and diverse themes - is one he chose to call "Health Yourself Health Care." For a boost that suggests you are on the right track, take a look at Celeste's column which references healing-oriented medical doctors,chiropractors, naturopathic medicine, vitamins, herbs, yoga and more. 
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Trends, integrative medicine. healing, Trends Research Journal
Gerald Celente, Founder, Trends Research Institute
Go to the site for the Trends Research Institute (TRI) and it quickly becomes clear that founder Gerald Celente and his Trends Journal have gained a wide-ranging respect. Sources ranging from Oprah to the Economist to Psychology Today to a score of other media credit the forecasts of Celente and his team of researchers. Celeste comments on virtually everything.
The New York Times notes that he frequently advises corporation. The Los Angeles Times dubs TRI "the Standard and Poors of popular culture."

Knowing these credentials, Lou Sportelli, DC, president of Integrator sponsor NCMIC, made special note of a trend described by Celente in his Winter 2008 newsletter of Trends Journal (Volume XVI, Number1). Following comments on politics, financial markets and the rising value of "conservation engineers," Celente offers a section called "Heal Yourself Health Care." Sportelli asked Celente for his approval to re-publish is in the Integrator. Celente granted it. (Thank you!) Here is Celente's perspective.


"Heal Yourself Health Care"

Gerard Celente, Founder, Trends Research Institute

"Just as it took mountains of facts and bottom line realities to finally convince a consumption prone public that energy saving tools and environmentally sound practices bring bigger rewards and higher quality, the oncoming 'Heal Yourself Health Care' trend will be as widely embraced and will prove equally rewarding. Evolving over the past two decades, along with growing acceptance of seeking alternative medical options, the 'Heal Yourself Health Care' trend is being driven by both the lack of money and the power of the mind.
"The 'Heal Yourself
Health Care' trend is
being driven by both
the lack of money and
the power of the mind."

With some 47 million Americans uninsured and millions more with limited coverage and/or catastrophic protection, the 'lack of money' options are clear: Find affordable practitioners, seek practical solutions for health improvement … or deteriorate further.

"Energized by the 'power of the mind,' and an Internet of information, even the well-to-do and the health insured are taking measures to heal themselves rather than going to the doctor or risk a hospital visit. Bombarded by a steady barrage of government warnings that popular prescription drugs can be deadly and debilitating – and understanding that US medical doctors lack education in complementary medicine and deal drugs as their first line of treatment – informed consumers are seeking safer and more effective healing solutions.

"Trendpost: Persistent reports of prescription drug risks and FDA warnings that the medicine chest of drugs that have been long prescribed for children and adults have serious side effects – such as death – will increase demand for alternative health care practitioners among the affluent and aware. Conversely, doctors delivering 20th century drug dependent remedies will cater to the less informed, the least affluent and holders of policies that favor drug treatments and invasive surgery.

"Trendpost: As the growth for alternative remedies increases and hi-tech diagnostic testing and drug/surgical intervention becomes unaffordable and/or unwanted, new health care protocols will be established. Beyond the immediate health benefits attained through the integration of diverse therapies that provide therapeutic benefits to patients … if widely practiced, low-tech/low cost health care could serve to lower premiums.

"[Celeste's additional] Note: The rising cost of health care involves a range of complex issues, including the cost of technologies and specialty drugs, an aging society, chronic conditions arising from unhealthy lifestyles, uninsured populations, and too many more factors to mention in this trend report. However, as Americans take more responsibility for their own health, and attain health benefits through the integration of diverse therapies and better lifestyle choices, this trend could slow the increasing cost of health care.

 "Physicians – medical,
Chiropractic, naturopathic,
etc. – who are skilled in an
array of healing arts and
“teach” their patients how
to get and stay healthy
will attract patients who
want the freedom to
comfortably select their
health care options."

"Trendpost: From vitamins and herbal tinctures to yoga and meditation, anything that is deemed 'naturally healing' to the body, improves the mind, is danger free and can be self-administered, will continue to thrive in good economic times and in bad. Old time brands with proven track records and newcomers with high quality standards will gain the greatest share of the expanding 'Heal Yourself Health Care' market. Physicians – medical, Chiropractic, naturopathic, etc. – who are skilled in an array of healing arts and “teach” their patients how to get and stay healthy (as well as 'treating' them) — will attract patients who want the freedom to comfortably select their health care options.

"Trendpost: With growing news that even the most expensive drugs are laced with unregulated compounds that are 'Made in China' or come from 'Who Knows Where,' consumer demand will grow for compounds– allotropic and natural – that come from reliable sources and contain high quality ingredients. Given the dynamics of the vitamin, herbal tincture and natural healing remedy business which is driven largely by 'word of mouth' relative to product performance, great entrepreneurial opportunities exist to satisfy the 'Buy Local' trend. As more product scares continue, whether from poison toys or tainted food for pets and humans, consumers with the money to spend on quality will prefer local goods that satisfy safety concerns and strengthen community businesses."

CAM trends, business, wellness
Lou Sportelli, DC, NCMIC president
: I asked Lou Sportelli, DC, if he had a comment of his own on Celente's focus. He sent the following email:

"Gerald Celente is a visionary whose previous predictions have been uncanny.  His commentary in the Winter edition, 'Heal Yourself Health Care," is a clarion call for the chiropractic profession and other non-allopathic health care professions to begin to develop a strategy for capitalizing on the new mindset of a sick and ailing population looking for something because the 'magic pill' has not delivered it to them.  Vitamins, herbs, meditation, lifestyle intervention, chiropractic, naturopathic, acupuncture, mind body all will come into significant limelight.  Will the professions which have been under siege be now ready to meet the demands of society and be prepared to mainstream in a professional, ethical, patient-centered manner? There will only be one chance to take advantage of this wave of interest."
Sportelli asks if the professions will be ready for this moment. What comes to my mind is a variation: Will the professions have enough connection to their patient/client-empowering principles to be fully aligned with heal yourself health care? Are they really dedicated to setting patients free of dependency on any type of practitioner, including themselves, whenever possible? The trend Celente notes looks for practitioners who are dedicated to partnering with those they serve. Note that he did not call his trend "integrative medicine" or "complementary and alternative medicine" or "health them with natural healthcare."

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