Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/includes/joomla.php on line 643

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/includes/joomla.php on line 1025

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/index.php on line 221

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/index.php on line 222

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/index.php on line 223

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/index.php on line 224

Warning: Cannot modify header information - headers already sent by (output started at /home/content/50/7800750/html/index.php:2) in /home/content/50/7800750/html/index.php on line 225
The Integrator Blog. News, Reports and Networking for the Business, Education, Policy and Practice of Integrative Medicine, CAM and Integrated Health Care. - Integrator Annual Report to Readers for 2006: Use Trends, Donors, Top Stories, Outreach, plus
The Integrator Blog
Share |
Contact Me, Experience, Mission, Sabbatical in Central America, plus
Editorial Advisory Board
Michael Levin
Taylor Walsh
background resources in PDF
Insurance, Integrative Clinics, Industry Summit Reports, News Files '99-'04
some organization links
Professions, Academia, Research, Policy
some CAM/IM publication links
Electronic, Peer-Reviewed, Blogs, More
Bradly Jacobs, MD, MPH, Revolution Health Blog
supported conference
Institute for Health & Productivity Management - Integrative/Complementary Healthcare
Integrator Annual Report to Readers for 2006: Use Trends, Donors, Top Stories, Outreach, plus PDF Print E-mail
Written by John Weeks   

Integrator Annual Report to Readers for 2006: Use Trends, Donors, Top Stories, Outreach, plus

Summary: The Integrator is now nine months and 18 issues old. This report is to readers and participants based on action in  calendar year 2006. What are the numbers of users? What articles most caught your interest? Who has "subscribed" or sent along a donation? (Thanks to all who did!) Is the business model functioning and sustainable? What marketing has been engaged and how has it worked? Welcome to the Integrator Annual Report to Readers for 2006.

Send your comments to
for publication in a future Your Comments article.

Yes, the Integrator is a private enterprise. But it's mission - shaping an industry/creating health -  is public. The Integrator serves a community of individuals who believe that a new alignment of relationships between healthcare's distinct disciplines and stakeholders is essential for the betterment of the care people receive.

So, in the spirit of the public nature of this endeavor, here is the Integrator annual report for 2006. I share information on use, donations, business outcomes, top stories, and more. I hope you enjoy this look behind the functioning of this growing news-source and commentary site.

Steady Growth in Visitors

he Integrator has seen a steady growth of visitors and a particularly nice arc upward in the last two months.  In December, the site had an average of 447 visits per day, with each looking at roughly 3.5 pages (or clicks per visit). Many of you didn't hang around a long time, but came flipping through, as is the way of internet surfing and flipping through magazines.

Integrator Use: April 2006 -December 2006

 Month Unique





 April*  1132  1790 1.58
 17353^ --
 June  1987 3118  1.57
 11864 3.8
 Aug  2722 4094  1.50
 13851 3.38
 Oct  3764 7704  2.05
21316  2.76
 Dec   7236   13863 1.91
48369  3.49
 2006  --  54376 --
 190923 3.51

* The first "April" issue was actually published March 27
so these numbers are for a 34 day month.
^ The high number of pages seems to be linked to curiosity
about my return - and a lot of reading of the sabbatical section.

Advisor Clem Bezold, PhD, suggested I go electronic with the Integrator
Those who know more than I about these things tell me that the page views per visit of 3.5 (know as "stickiness") is not a bad number. But how are we to view the total number of visits? In a moment of concern over lagging growth which I shared with Integrator advisors last July, Clem Bezold, PhD said to me: "Just keep putting out good information. The internet will take care of the rest." Recent growth has suggested there is something to Bezold's advice.

Interestingly, few people who visit choose to subscribe to the twice-monthly updates. Instead, many choose to save the site as a "favorite." Roughly 3400 of you out there have the Integrator on a favorite list on your machine. In December, 14.8% (1073) of visitors saved the site to their "favorites." Apparently, most people are not looking to add to the mail in their inboxes. 

Integrator light  I have been told by a number of you that you like receiving and skimming the twice-monthly e-updates but only rarely visit the site to read whole articles. The Integrator-light is one form of the Integrator service ...

Image The Integrator Business Model: How it Fared

The Integrator, while it wears a "blog" title, is actually - as I have been told by someone who knows more about these things than I do - "more of a news-feed site." The Integrator purpose is to inform, investigate, network, comment, organize and cajole. So the business model has been to find the revenue that will support this as the most significant part of my work life - the 40+ hours per week it takes.


2006 Sponsors Donors/Subscribers and Sponsors

 I am deeply grateful to the following individuals
and businesses for their contributions that allow me
the pleasure of doing this work.
Here are the
contributors/subscribers for 2006.
Thank you all!

Sponsors ($13,500 for 12 months)
Sponsor since pre-publication
  • NCMIC Group (Lou Sportelli, DC)
  • Triad Healthcare (Agostino Villani, DC)
  • Standard Process (Charlie DuBois and David Barnes, PhD)
  • Alternative Medicine Integration Group (James Zechman and Richard Sarnat, MD)
Donor Subscribers
Sponsor since April 2006
  • Complementary Healthcare Plans ($2500)
  • Matt Russell Public Affairs ($2000)
  • National University of Health Sciences ($1000)
  • Clyde Jensen, PhD ($750)*

Special Project Sponsor 

  • International Association of Yoga Therapists
Sponsor since July 2006
Subscriber Contributors ($100+)

  • Jan Schwartz, LMT
  • Jared Zeff, ND ($10/month)
Other Subscribers
Sponsor since August 2006
  • Veronica Zador, RYT 500
  • John Kepner
  • Linnea Larson, MSW
  • David Matteson
  • Wendy Lippman, LMP
  • Roger Jahnke, OMD

* A donation of airfare and hotel which helped in initiating a relationship which led to the sponsorship by Standard Process.

In 2006, the Integrator received $41,000 in income
. The bulk of Integrator support came from the four sponsors whose total contribution during 2006 was a function of their start date. The Integrator also received $1000+ contributions - out of the blue - from three other organizations and individuals. These contributions to the mission of the Integrator are what have allowed the work to take off this year. You've had a chance to read about most of these organizations. I'll share information about the others soon. Sincere thanks to all.

NCMIC president Lou Sportelli, DC, stepped forward with the sponsorship which got the Integrator rolling
In addition, in Issue #1, I noted my willingness to accept contributions from any of the rest of you who thought to do so. A few have chosen to use Pay Pal to send me a "subscription" of their choice. Others have sent a check (3345 59th Avenue SW, Seattle, WA 98116). Thanks to each of you. All are meaningful, to body and spirit. I like the mix of professional degrees represented in the donor list.

Expenses and Needs: My target has been six sponsors and/or at least $80,000 of income each year. My spouse thinks that the sponsor target should be more like eight sponsors, to limit the need for other work as to allow me capital for some editing and tech support. For me, the equation is simple: The more revenue to the Integrator, the more time I can spend on developing better Integrator stories and the less time I need to spend scrambling for other work.* The good news is that after paying about $2000 in tech costs to get started, the Integrator has been a one-person show, with little overhead. The bad news is that the one person has limited technical skills and is the crowned King of Typos.

In the coming year I anticipate an appeal or two to readers who think the work is valuable. Those of you who are anxious to even out any karma from value you find in the Integrator can feel free to send a check to
3345 59th Avenue SW, Seattle, WA 98116 if you don't like Pay Pal ... Any amount is a happy thing!

The Most Read of the 150+ Integrator Articles

In the first nine months, the Integrator reported roughly 150 stories, or 16-17 articles per month. On average, some 350 of you have looked at each of these stories. The most read to date is from my first on March 27:  Bravewell-backed "The New Medicine" Debuts March 29 on PBS.

The typical Integrator experience is that the longer something has been posted, the more visitors it will have received. News on the web is never old news. People keep popping in, based on searches or sends from friends. Articles in one issue tend to float up in use together. Of the top 10 stories, for instance - each of which has between 1207 and 1581 visits, all but one was published in April.

So for the Integrator "most read" list, I selected the articles not for the total number of visits but for their more rapid climb up the list of "most-clicked" stories.


The Integrator Top 13 Stories in 2006

This list is based on the most read relative to
the amount of time each has been posted.

"Inspiring" and Robust Research Conference on CAM-IM: First Impressions (5/30/06)

NCCAM Blasted, Defended, in Science Magazine (7/24/06)

The Top 13 list shows a pretty good split between articles that attract for being good news and others that are fear-based.  On the positive side we see the IAYT series, the (successful) campaign of now US Senator Jon Tester, Bradly Jacobs' role with Steve Case's Revolution Health, the Edmonton research meeting, etc.). Then there is the attraction of fear and mayhem that sell news of all kinds (threats to NIH NCCAM, AMA action against others, murder of the AHCPR, etc.)

Marketing and Outreach

Marketing of the Integrator has played a minor role in the Integrator activity this year. I have not consulted with specialists on what I should do to create a successful internet presence, for instance. Perhaps one day. My goal has been to reach leadership of the distinct disciplines and stakeholders. To do this I have engaged the following steps.

  • American Association of Oriental Medicine  I prepare briefs on 3-5 Integrator stories for AAOM's monthly, electronic Qi-Unity. (If your organization has a newsletter and would like to explore something like this, let me know.)

Thanks to all of these organizations, and the individuals involved, for these relationships. Again, if you have a website or newsletter through which you can broadening your constituency's integration awareness, let me know. I provide abstracted, update copy at no charge and on your schedule which you then merely load into your system.

Participant/User Involvement

This is an area where identity confusion and tech limitations have converged to form the Integrator's current model for receiving your input which I am not sure is best.

  • Blog comment field    My original tech support was never able to come up with software which would work with the site to allow the classic blog comment field. So that level of inter-activity has not been available. 
  • Integrator "Your Comments" articles    In lieu of this typical approach, I invite you to comment on any topic. We've had some good given-and-take here, particularly on NCCAM, on the series on my hospitalizaton and on the community room acupuncture model. 
  • Forums     I dropped my early use of Forums when they began to be daily corrupted with nasty spam. While visited by many, there was never a lot of participation and commentary. Christy Lee Engel, ND, LAc, Bill Manahan, MD and Lisa Yater, LCSW made participarly good early contributions.

I look forward to comments from more of you in the coming year!

Integrator Advisors

In October, I announced the Integrator Editorial Advisory Board.  While I have not yet made the most of this exceptional resource, I am daily, energetically bolstered to have this diverse group of leaders in the Integrator's corner. Each has helped to shape the work product delivered in 2006.

So, the first year's in the can. Let's see what fun we can cook up for 2007. Your ideas are always welcome.

* For the first half of 2007, I am happily committed to one additional project, the Academic Consortium for Complementary and Alternative Health Care, at 30+ hours/month.

Send your comments to
for publication in a future Your Comments article.

< Prev   Next >
Integrative Practitioner
The Westreich Foundation
voluntary contributions
Support the work!
All Integrator Round-ups
Integrator Top 10 Lists 2006-2015
Issues #140-#142 Oct-Dec 2015
Issues #137-#139 July-Sept 2015
Issues #134-#136 April-June 2015
Issues #131-#133 Jan-March 2015
Issues #127-#130 Sept-Dec 2014
Issues #123-#126 May-Aug 2014
Issues#119-#122 Jan-April 2014
Issues #116-#118 - Oct-Dec 2013
Issues #113-#115 July-Sept 2013
Issues #110-#112 April-June 2013
Issues #108-#109 Jan-March 2013
Issue #105-#107 Oct-Dec 2012
Issues #102-#104 - July-Sept 2012
Issues #99-#101 - April-June 2012
Issues #96-#98-Jan-March 2012
Issues #94-#95 Nov-Dec 2011
Issues #92-#93 Sept-Oct 2011
Issues #90 and #91 - July-Aug 2011
Issues #88 and #89 - May-June 2011
Issues #86 and #87 - March-April 2011
Issues #84 and #85 - Jan-Feb 2011
Issues #82 and #83 - Nov-Dec 2010
Issues #80 & #81 - Sept Oct 2010
Issues #78 & #79 - July August 2010
Issues #76 & #77 - May June 2010
Issues #74 & #75 - March-April 2010
Issues #73 & #73 - Jan-Feb 2010
Issues #69, #70 & #71 - Nov-Dec 2009
Issues #67 and #68 - Sept-Oct 2009
Issues #65 and #66 - July-August 2009
Issues #63-#64 - May-June 2009
Issues #60-#62 - March-April 2009
Issues #57-#59 - Jan-Feb 2009
Issues #55-#56 - Nov-Dec 2008
Issues #51-#54 - Sept-Oct 2008
Issues #47-#50 - July-August 2008
Issues #46 & -#47 - May-June 2008
Issues #43-#45 Mar-April 2008
Issues #41 & #42 - Feb 2008
Issues #39 & #40 - Dec-Jan '08
Issues #37 & #38 - Nov 2007
Issues #35 & #36 - Oct 2007
Issues #33 & #34 - Sept 2007
Issues #30-#32 - July-Aug 2007
Issues #28 & #29 - June 2007
Issues #26 and #27 - May 2007
Issue #25 - April 2007
Issues # 23 & #24 - March 2007
Issues #21 and #22 - Feb 2007
Issues #19 and & 20 - Jan 2007
Issues #17 and #18 - Dec 2006
Issues #15 and #16 - Nov 2006
Issues #13 and #14 - Oct 2006
Issues #11 and #12- Sept 2006
Issues #9 and #10 - Aug 2006
Issues #7 and #8 - July 2006
Issues #5 and #6 - June 2006
Issues #3 and #4 - May 2006
Issues #1 and #2 - April 2006
All Articles by Subject: 2006
All Articles by Subject: Jan-June 2007
IAYT-Sponsored Series on the Future of Yoga Therapy