Integrative Medicine, Complementary and Alternative Health and Medicine Round-up: December 2014

Arya Nielsen: led successful effort with Joint Commission

Policy
-Joint Commission Elevates Acupuncture, Chiropractic, Massage and Relaxation in Pain Care in Response to Integrative Team
-Herb Industry Pleased with Pallone as New House Commerce Minority Leader
-Educating Oregon's Medical Home Policy Leaders on Integrative Medicine and Health
-British Agency Urges Homebirths for Uncomplicated Pregnancies
Costs
-Website on Cost Studies Offered via ACCAHC's Project for Integrative Health and the Triple Aim (PIHTA)
Integrative Services
-Survey of AIHM Attendees Finds 67% of Integrative Practitioners Using or Planning to Use Telemedicine
-Silver Linings: Update on the Closure of Pathways to Wellness from Beth Sommers, LAc, MPH, PhD
-Reiki Gets a Little Respect in U.S. News and World Reports
- From Google Alerts: Links to Integrative Medicine in Health Systems and Communities from November 2014
Academics
-Update: The IFM-Tallahassee Memorial Family Medicine Residency Program
-Maryland University of Integrative Health and National College of Natural Medicine Announce Partnership
-Bastyr Initiates MPH and Two Additional Public Health Degrees

DeBusk: leading IFM-Tallahassee

Research
-Not Exactly What We Anticipated Department: NCCAM GMOs Yeast into Opioids
Professions & Organizations
-Breakthrough Agreement between State Massage Therapy Boards and National Certifying Group
-Professional Self-Care:  Chiropractors Promote Bill to Improve Chiropractic Medicare Documentation
-From Holism to Love: Marking the Transition of the 36 Year-Old AHMA into the Emerging AIHM
-Wikipedia and Homeopathy: Ullman Makes Case for that Prejudice in Its Whole Form is Rampant
Miscellaneous
-Say What? Average Office Visit Lengthens Over Past 20 Years
-Consumers-Practitioners Together: Ann Fonfa's 9th Evidence-based Complementary & Alternative Cancer Therapies Conference

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Policy

Non-pharmacologic approaches ascending

Joint Commission Elevates Potential for Acupuncture, Chiropractic, Massage and Relaxation in Pain Care in Response to Integrative Team

The Joint Commission has issued a  revised accreditation standard for pain that significantly elevates numerous non-pharmacologic approaches. These include "acupuncture therapy, chiropractic therapy, massage therapy, osteopathy, and relaxation therapy." In addition, the new standard cautions clinicians to consider negative consequences of opioids as well as positive values when making treatment decisions. The decision followed organizing work led by acupuncture researcher Arya Nielsen, PhD, LAc, and Marsha Handell, MLS, each of Mount Sinai Beth Israel. Ben Kligler, MD, MPH, the vice chair for integrative medicine at MSBI then helped organize 20 members of the Consortium of Academic Health Centers for Integrative Medicine to support the petition that the Joint Commission re-open consideration of non-pharmacologic approaches. The new standard will apply to all institutions under the agency's guidance and review: hospitals, ambulatory care facilities, home health and senior homes. A Huffington Post article, Chronicles of Health Creation: Joint Commission Issues New Pain Standards in Response to Integrative Medicine Team, details the remarkable sequence of actions that led to the change.

Comment: Credit the Joint Commission for its responsiveness. Credit Nielsen for seeing the opportunity and doing the major work, with Handel, to create the case as the core Mount Sinai Beth Israel team. Credit Kligler and the Consortium of Academic Health Centers for speaking up for the need for change. The new standards will bring patient care a step closer to a "Never Only Opioids" era that can help us undo the present harm to human beings, families and communities from unnecessary use, and overuse, of prescription pain-killers.

Pallone: point for Ds on natural products

Herb Industry Pleased with Pallone as New House Commerce Minority Leader

The American Herbal Products Association in its December 2014 newsletter reports that the industry's "big question on the House side" was settled with the selection of Frank Pallone (D-NJ) as minority leader for the influential House Energy and Commerce Committee. Pallone narrowly defeated Rep. Anna Eshoo (D-CA). AHPA notes that "since Pallone is co-chair of the Congressional Dietary Supplement Caucus, the industry had been pulling for him to prevail in this contest." Pallone replaced the panel's current ranking member Henry Waxman (D-CA), who has been a vocal critic of the supplement industry, who will retire after a 40 year career. AHPA also reports with pleasure that Jason Chaffetz (R-UT), who, like Pallone, is co-chair of the Congressional Dietary Supplement Caucus, was named the next chairman of the House Oversight and Government Affairs Committee.

Comment: Waxman's retirement marks the end of a long hate affair. Waxman's disposition toward more rather than less public protection and thus regulation of industry of all kinds led him to push for more oversight than the dietary supplement industry has typically wanted. Waxman's activism in this area given that he is the Congressman from Hollywood was always nearly as surprising as are his looks given Hollywood's premium on beauty and perhaps the highest supplement sucking demographic in the U.S.

Pioneering integrative medical homes

Educating a Oregon's Medical Home Policy Leaders on Integrative Medicine and Health

The Oregon Health Authority may be the only such state agency in the nation with an Integrative Medicine Advisory Group. In July 2014, "IMAG" presented to OHA using a slide show available here. The three priorities of the group, which meets monthly, are here: 1.Credentialing of Integrative Medicine providers (IM Credentialing Information Tool (almost complete); 2.Integrative Medicine and Oregon's achievement of the triple aim - Resource guide identifies IM best practices (still in development); and 3. Exploring opportunities for participation and recognition in the Patient Centered Primary Care Home Program - Communication plan (still in development).

Comment: The state of Oregon is one of the very few with a long history of licensing in all five licensed integrative health and medicine disciplines (chiropractic, acupuncture and Oriental medicine, naturopathic medicine, massage therapy and direct-entry midwifery). The state also has quality academic centers in each of these fields. The relative respect and inclusion in the very existence of IMAG flows from there. The state is become a proving ground for models for inclusion across other jurisdictions.

Midwifery urged in England

British Agency Urges Homebirths for Uncomplicated Pregnancies

Women with uncomplicated pregnancies - about 45 percent of the total - are better off in the hands of midwives than of hospital doctors during birth. This is according to new guidelines by the British National Institute for Health and Care Excellence that "reversed a generation of guidance on childbirth" according to a December 3, 2014 New York Times article entitled "British Regulator Urges Home Births Over Hospitals for Uncomplicated Pregnancies." The agency has "advised healthy women that it was safer to have their babies at home, or in a birth center, than in a hospital."  The analysis showed that for low-risk mothers-to-be "giving birth in a traditional maternity ward increased the chances of surgical intervention and therefore infection." Typical costs to the system of hospital births is $2500, of birth center births $2,200 and homebirth $1500.  The article concludes that "the findings could affect how hundreds of thousands of British women think about one of the biggest questions facing them." Nine in 10 of the roughly 700,000 babies born every year in England and Wales are presently delivered in a hospital.

Comment: The leaders of the Socialist State of Washington are the closest in the U.S. to have imagined that the U.S. should follow a similar evidence-based path. (See Homebirth Midwives and the Hospital Goliath: Evidence Builds for Disruptive Innovation, the most commented upon article I have ever writing for the Huffington Post.) Nowhere is the trumping of evidence by economics so clear as in U.S. birthing practices. The movement to drive health care back into the outpatient world and enhance communities misses its engine, and its heart, by allowing the huge edifices on the hill to brand the birthing process as something that needs the machinery and scarring of inpatient care. (Thanks to William Wulsin, ND, LAc, MPA, MPH for the link.)

Costs

Website on Cost Studies Offered via ACCAHC's Project for Integrative Health and the Triple Aim

Those seeking information on cost savings via integrative health and medicine now have one-stop shopping. The Project for Integrative Health and the Triple Aim (PIHTA) has developed a website, Reduce Per Capita Cost - a Triple Aim goal - that houses links and abstracts to over 30 studies. These are organized via the stakeholder setting in which the outcomes were gathered (e.g. nsurers, employers, health systems and government agencies). PIHTA, managed by Jennifer Olejownik, PhD, MS, is housed at the Center for Optimal Integration: Creating Health of the Academic Consortium for Complementary and Alternative Medicine (ACCAHC).

According to the site, PIHTA "centers on assisting participants and decision-makers in the optimal use of the values, disciplines and practices of integrative health and medicine in meeting the goals of the Triple Aim." The site managers welcome additional data and studies. Development of the site was made possible through founding grants from Visual Outcomes, an e-health integrated platform, and The CHP Group, an integrative health management company. (Alignment of interest note: I am part of the team developing the site.)

Ocker: LAc on Oregon panel

Comment: The bottom line is the bottom line. Even though the Triple Aim is a three-legged stool, one leg means more than the others when it comes to non-normal practices. Show me the money. One user of the site, acupuncture leader Laura Ocker, LAc and a member of the state of Oregon's Integrative Medicine Advisory Group (IMAG) reported in this Round-up, recently accessed the site as part of her research on a project with Oregon health reform effort:

"I had a phone meeting with PIHTA this morning, who offered to share resources to facilitate research/homework for the third [Oregon Health Authority] Integrative Medicine Advisory Group (IMAG) deliverable, creating a resource guide for practitioners that would facilitate participation in Oregon's Patient Centered Primary Care Home (PCPCH) program. I was directed to several tabs of the Project for Integrative Health and the Triple Aim (PIHTA). It's kind of astounding the caliber of the resources available on this website- not just for us as practitioners but also for our PCPCH's and for the state."

Integrative Services

Academy group polled on telemedicine use

Survey of AIHM Conference Attendees Finds 67% of Integrative Practitioners Using or Planning to Use Telemedicine

In a survey of mainly medical doctors and osteopaths conducted at the October conference of the Academy of Integrative Health and Medicine (AIHM), 33% said they are using telemedicine, another third said they planned to, but only 19% said they are being reimbursed. Telemedicine is defined as "care via telephone, video visits, web cam visits -- or other consultations not in person." In addition, 56% of the respondents said they believe that technology is "ahead of medical board guidelines." AIHM board member Nick Jacobs, a former hospital CEO and adviser to hospital programs comments: "We need to open up all the options for healthcare to providers and patients. It drives down costs and improves patient outcomes."  

Comment: Notably, in a recent posting on trends in medicines, attorney Michel Cohen, MA, JD posits that one will be "the gradual merger of integrative medicine and telehealth." In addition, integrative health policy activist Nancy Gahles, DC, CCH is focusing on this nexus in her blog site, Advocacy for Policy and Legislation for Integrative Healthcare.

Silver Linings:  Update on the Closure of Pathways to Wellness from Beth Sommers, LAc, MPH, PhD

The Integrator reported recently on the sad closure of Pathways to Wellness, one of the nation's most significant and enduring initiatives to bring acupuncture and other integrative health practices to the underserved. Beth Sommers, LAc, MPH, PhD, a co-founder, reports that there are recent "silver linings" as the "staff have been working like crazy to restore services." For instance, the New England School of Acupuncture took on contracts with 3 hospitals and several home-care agencies. In addition, she says, "a number of local community health centers are adding acupuncture (and will be reimbursed by managed care and other insurers including Medicaid)." Sommers notes that one managed care group "had over 200 members requesting services." In addition, an agreement "is in the works" under which two departments at Boston Medical Center (Integrative Medicine and Infectious Disease) that will "partner to offer acupuncture to clients with HIV/AIDS via a contract from Mass. Department of Public Health. Sommers concludes: "Acupuncture services will be significantly integrated into comprehensive clinics/hospitals where clients routinely get their care," adding: "Sounds like a major win to me. Stay tuned."

Comment: This is a fascinating turn of events. One wonders how this outsourcing will shake down from a patient perspective. And what agency will take up the community visibility and advocacy that was always a part of Pathways? Regardless, the community's response attests to the respect Pathways earned.

Jain: positive commentary for Reiki

Reiki Gets A Little Respect in U.S. News and World Reports

A November 10, 2014 issue of U.S. News and World Reports gave Reiki what one close observer and activist in the field, Pamela Miles, calls the most balanced article ever on Reiki in a mainstream medium. Giving value to the field is researcher Shamani Jain, PhD: "Reiki is one of several therapies based on the biofield, or a type of energy field that ‘regulates everything from our cellular function to our nervous system,' says Shamini Jain, ​assistant professor of psychiatry at the University of California-San Diego. While the biofield itself is generally accepted - it ‘consists of things that we can measure like electromagnetic energy that actually emanates from us,' Jain says - biofield therapies such as reiki and therapeutic touch are more controversial​ because they're based on the idea of a ‘subtle' aspect of the biofield,​ which is harder to measure."  Jain  is then quoted again: "It's difficult for our Western science to wrap its mind around" because, as the writer paraphrases, "it's not about popping pills, injecting needles or otherwise altering the body's chemical composition, says Jain, a clinical psychologist who studies integrative medicine."

Comment: For Miles, an indefatigable activist for "Reiki in Medicine," this good press is a particularly long time coming. One might guess that the Wikipedia site for Reiki is as unfriendly as that for homeopathic medicine, as detailed by Dana Ullman,MPH,CCH, elsewhere in this Round-up. If so, you are right. The Reiki page begins with boilerplate antagonism: "Reiki is a spiritual practice, now considered to be a form of pseudoscience ..."

From Google Alerts: Links to Integrative Medicine in Health Systems and Communities from November 2014

Academics

IFM: report on Florida project

Update: The IFM-Tallahassee Memorial Family Medicine Residency Program

The Integrator recently contacted the Institute for Functional Medicine for an update on a collaboration between the Institute for Functional Medicine and the Tallahassee Memorial Family Medicine Residency Program. Uniquely, the project, designed and implemented by Cathy Snapp, PhD and Ruth DeBusk, PhD, RD, was funded first by the U.S. Health Resources Services Administration (HRSA) and now by the State of Florida. The collaborative initiative seeks to integrate the principles of functional nutrition "with mind/body/spirit approaches to prevention and self-care as the basis of treatment" in both patient care and education. An early clinical focus was on treatment of repeat emergency room users.The educational component trained medical doctors "in chronic disease prevention using all the basic areas of the functional medicine matrix" and a component on "physician well-being." IFM provided faculty, materials, and consultation.

The team has published some outcomes here showing moderate betterment in a population with diabetes. As part of the charge from the state of Florida as a funding agency, Snapp and DeBusk "have already provided training at a number of other academic medical centers in Florida and beyond, and have adapted the program to make it suitable for export to other kinds of organizations as well." According to the report to the Integrator from IFM, DeBusk considers that "the umbrella for our longer-term focus is the MBTLC initiative (Mindfulness-based Therapeutic Lifestyle Change)." Such programs are presently in place and include patient wellness, employee wellness and physician wellness with the former two running 12 weeks and the latter 6 weeks. The team is currently working on a program for medical students. A previous report on the collaboration is here.

Comment: The original Integrator short article on this initiative noted the $1.2-million grant from Florida Agency for Health Care Administration and the founding media release. Snapp, DeBusk and IFM are truly toiling in the vineyards here. While they speak of the importance of developing a laboratory of clinical practice, a lesson here is clearly that clinical energy will not move unless there are medical doctors grounded in self-care and training in mindfulness-based practices. This work brings to mind that of Elizabeth Goldblatt, PhD, MPA/HA of the Academic Consortium for Complementary Health Care and Mary Jo Kreitzer, RN, PhD to elevate health and well-being at the Institute of Medicine (IOM) Global Forum on Innovation in Health Professional Education. When and if the IOM should focus on this critical topic, the IFM-Tallahassee story should be fodder for discussion. This is the kind of innovation in health professional education we need.

NCNM's Schleich (L) and MUIH's Vitale

Maryland University of Integrative Health and National College of Natural Medicine Announce Partnership

A bicoastal relationship was announced between two of the most dynamic multidisciplinary academic institutions for integrative health and medicine. On November10, 2014, Maryland University of Integrative Health (MUIH) reported a partnership with Portland, Oregon-based National College of Natural Medicine (NCNM). The release on the relationship, which featured MUIH president Frank Vitale and NCNM president David Schleich, PhD, notes that the schools are "kindred spirits" in philosophy. Areas of prospective collaboration are broad and include faculty and curriculum development, research, and distance learning.

Comment: This is quite a combo. NCNM is the "mother ship" for the modern naturopathic medical profession. From the late 1950s until 1978 it was the only legitimate ND program in North America. Meantime, the taproot of MUIH is one of the first acupuncture programs in the United States, the policy active Tai Sophia Institute. Not directly mentioned in the release is an area of likely collaboration: a naturopathic medical program for MUIH. MUIH sent a team to the August 2014 meeting of the American Association of Naturopathic Physicians to meet with that profession's academic leaders. Notably, the same MUIH publication that noted the partnership also rolled out a plan for a massive MUIH campus expansion.

Three public health degrees for systemic change

Bastyr Initiates MPH and Two Additional Public Health Degrees

Bastyr University has announced that starting in the fall of 2015 it will offer the first Master of Public Health degree program in a naturopathic-based university of natural medicine. The program announcement from Bastyr linked this offering to two additional programs in public health that are presented as "preparing students to create systemic change." The two others are a Master of Arts in Maternal-Child Health and, at Bastyr's San Diego campus, a Master of Science in Nutrition for Wellness. The three new programs are part of the institution's "growing focus on serving the health of communities."

Comment: The conscious focus on preparing students as change agents and on the health of communities reflects a theme that was repeatedly present at the September 2014 policy day to honor retiring U.S. Senator Tom Harkin. A wholistic perspective necessarily brings one out of the clinic to engage community health dimensions. These are legacy pieces for retiring Bastyr president Dan Church, PhD.

Research

Not Exactly What We Anticipated Department: NCCAM GMOs Yeast into Opioids

In a November18, 2014 newsletter, the NIH National Center for Complementary and Alternative Medicine (NCCAM) announced that Stanford researchers funded in part by NCCAM discovered that yeast, genetically modified, can "brew opioids and other opioid drugs." The researchers argue that "turning microbes into mini-factories" may remove dependencies on uncertain farming and political cycles.

Comment:  A person wise to NIH predilections might assume that the funding of research on the "modalities, systems and disciplines" associated with complementary and alternative therapies would come to this; still, I mean really, is drug development the highest and best use for those precious few NCCAM dollars? That being said, since self-activation is one pathway for a person in pain to begin to find means to reduce dependence on painkillers, this project may have an unexpected positive outcome as patients with pain rise up to demand "No GMO Opioids!"

Professions & Organizations
 

Guptha: leading for unity

Breakthrough Agreement between State Massage Therapy Boards and National Certifying Group

A major obstacle to coherent advancement of the massage therapy field was overcome recently in an agreement between the Federation of State Massage Therapy Boards and the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). Under the agreement, the NCBTMB "will no longer provide examinations for licensure purposes and will now focus exclusively on delivering quality certification programs." Leena Guptha, DO, MBA, BCTMB, the chair of the NCBTMB states: "This landmark demonstration of collaboration between these two premier organizations exemplifies ambassadorship by leaders shaping the future of the profession. I am very proud to lead the NCBTMB through this transformation and evolution." Meantime, Karen Armstrong, FSMTB vice president, adds: "This represents a monumental shift for the profession in a positive direction and benefits all therapists. The regulatory community will also benefit from this simplification and standardization of the licensing process." Guptha explains the move in this Massage Today article.

Focusing on certification

Comment: The move is indeed another good one toward unity in a field that has suffered from serious internal dysfunction for years. The rapprochement follows, for instance, an announcement that virtually all of leading national organizations associated with the field will join the Commission on Massage Therapy Accreditation and the Alliance for Massage Therapy Educators in a joint conference in July 2015. Credit Guptha's leadership for moving the NCBTMB in the right direction: tough for any organization to limit its principle revenue stream. Now to focus on the places where specialty massage certification may be useful to all concerned.

Hamm: program addresses justified concern

Professional Self-Care:  Chiropractors Promote Bill to Improve Chiropractic Medicare Documentation

"We can no longer make the assertion that we are being discriminated against," said American Chiropractic Association president Anthony Hamm, DC in an announcement to ACA members of the introduction of Protecting the Integrity of Medicare Act (PIMA), H.R. 5780. The bill urges that Secretary of Health and Human Services to develop an education program to help improve documentation in chiropractic Medicare claims. Hamm underscores his point: "While this legislation may appear to be an indictment against the chiropractic profession, comparative data from 2011 shows [chiropractic] at the top of the error rate list at 44.1 percent." Thus, Hamm argues, the additional concern is warranted. The bill stipulates that the program would be created in consultation with the American Chiropractic Association (ACA) and representatives of Medicare administrative contractors.

Comment: Hamm, who happens to be the most influential of any integrative health and medicine practitioner on the American Medical Association's powerful coding committees, sees a very positive silver lining if this program is enacted: "It will also potentially offer us the opportunity to interact with CMS and the individual Medicare Administrative Contractors to provide a better understanding of our unique model of patient care."

Holistic org in last newsletter

From Holism to Love: Marking the Transition of the 36 Year-Old AHMA into the Emerging AIHM

On November 26, 2014, the 36-year-old American Holistic Medical Association (AHMA) issued its final newsletter. The e-newsletter begins with an AHMA banner at the top and ends with a logo for the Academy of Integrative Health and Medicine (AIHM) at the bottom: all AHMA members are now charter members of the new "Academy" as it is increasingly known. In his final words as AHMA executive director, Steve Cadwell - now the AIHM co-executive director - honors a critical consideration of the AHMA during the year-long transition: "You insisted that AHMA keep its DNA, maintain its treasured holistic-medicine principles and hold the Academy to its promise to center its work on the healing power of love." AHMA modeled interprofessionalism in recent years for an association, with members who were MDs, DOs, NDs, DCs, LAcs, RNs, PAs, nutritionists and others.

Comment:  Among the very first, organized signs in the emergence of a new health and medicine in the United States was the founding in 1978 of the AHMA. Mainly the organization has served as a sanctuary, providing a periodical and a conference, while generally eschewing politics in favor of the heal thyself work in nurturing a new community. Meantime, AHMA has served as a pioneering zone for AIHM's own interprofessionalism. As a close observer of this migration (I serve on AIHM's board), I am particularly impressed with how leading with the heart - a practice scorned and derided by hardened professionals of all stripes, inside and outside of medicine - has infused the emerging AIHM with both a deep resonance with inclusion and the skillsets to populate it.

Ullman: taking on Wikipedia

Wikipedia Guts Homeopathy: Ullman Makes Case for Prejudice in the Whole Form

Homeopathy, author and promoter Dana Ullman, MPH, CCH, sent a note to the Integrator that simply read: "I have presented a very strong case for extreme bias at Wikipedia and I'm sure that many CAM therapies have similar problems." The article, with over 2300 "likes" as of December 8, 2014, is Dysfunction at Wikipedia on Homeopathic Medicine. Ullman frames his take-down as on open letter to Jimmy Wales following a chance encounter Ullman had with the Wikipedia co-founder. Ullman focuses on presenting evidence that the charges in Wikipedia's homeopathy page of "pseudoscience" and "implausibility" are incorrect, citing multiple meta-analyses that conclude otherwise. He suggests that in a case like this where antagonists are "squatting on a subject," Wikipedia should consider simply allowing two stories. Ullman's letter is co-signed by an international group of scientists.

Comment:  The medicine may be in infinitesimal doses but the controversy is huge. In fact, on Wikipedia, as Ullman shares, "homeopathic medicine" ranks #2 behind "Jesus Christ" as most controversial. Religion figures heavily in each. I particularly like the contortions of this logic relative to the sub-controversy of whether water - such as that in which homeopathic remedies are succussed - can have memory. Ullman quotes former Nobel Prize winner Brian Josephson, PhD: "The idea that water can have a memory can be readily refuted by any one of a number of easily understood, invalid arguments."

Comment: The authors begin the conclusion portion of their abstract with: "Contrary to expectations and beliefs ..." Their guess is that the increase is connected to more discussion time forced by patients with access to the internet. Connection to better team work and coordinated ancillary services was also postulated as being associated with the increased visit duration. The big question to many of us is: whatever happened to the "7-minute average visit" that many have rolled out as a fact of medicine in recent years? Did it never exist? Bottom line, these data do not agree with perception of most. (Thanks to Carlo Calabrese, ND, MPH, for the link.)

Fonfa: next conference coming up

Consumers-Practitioners Together: Ann Fonfa's 9th Evidence-based Complementary & Alternative Cancer Therapies Conference

The 9th Evidence-based Complementary & Alternative Cancer Therapies conference will be held Feb 26-28, 2015 in West Palm Beach.  The conference is promoted through the Annie Appleseed Project run by cancer survivor Ann Fonfa. The project has distinguished itself from other integrative cancer conferences by attendance of both patients and practitioners. The project is in its 15^th year.  This conference includes "speakers from 3 continents and a patient panel where people present patient-centered evidence."

Comment: Fonfa is a pioneer in promoting integrative oncology, especially from a patient-centered perspective. This labor of love is a rare event in a nominally "patient-centered" era that seeks to bring patients, practitioners and vendors into one room.